"The Cross Border Summit 2017 was indeed THE EVENT TO BE. I gained so much better tools regarding digital marketing and promotion. In consequence I feel more confident about the new skills when offering my Marketing & Branding services to current and potential clients.”

Carol Zurita
Cross Border Summit 2017


Bringing top cross border executives and business owners in e-commerce to get you the latest knowledge, insights, and hacks to grow your business on Amazon and export B2C e-commerce around the world.

Will Tjernlund

CMO and CoFounder of Goat Consulting

Will is a notable figure in the e-commerce industry, speaking at conferences around the world, including the United States, Europe, and Asia.

Will started his career working out of his family's 80+-year-old manufacturing company with the goal of expanding the e-commerce and Amazon presence. The efforts by Will quickly made Amazon the number one sales channel for his family's business which now grosses tens of millions of dollars annually. Will

Danny McMillan

Host Seller Sessions

International Public Speaker & Private Label Seller

Danny is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. A world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 6, 7 & 8 figure Amazon brands.

He also works with Amazon in the UK to

Michael Hartman

Managing Partner of Innoventic

Michael has a long experience in Marketing and Finance with an MBA in International Taxation and with more than 7 years of experience in company formation in the US. In the past 5 years his focus has moved to Amazon, now being a well-known PPC and Amazon Scaling Expert.

Michael has been speaking at International Conferences in the past three years, bringing strategic knowledge in the Amazon Business field. Moreover,

Michael Michelini

Podcast host and blogger

Mike is the host of the Global From Asia podcast. He deeply enjoys sharing knowledge and connecting hard working, global business owners from around the world.

American social media & E-Commerce & SEO specialist being China since late 2007 a true business connector. He is passionate to help companies do business in China, and help Chinese companies to grow in the overseas market.

Currently building a new e-commerce brand live on

Howard Thai

Founder & CEO of United Integral Inc. and Professor of Amazon

Howard, Founder & CEO of United Integral Inc aka Skque has a Sellers Lifetime Rank of top 100 on on on He is known as a "Professor of Amazon" and has been featured on The Wall Street Journal.

His current focus is on branding, training and helping other Amazon sellers as an agency. He also helps bigger online retailers streamline their fulfillment, accounting, CRM, and communication processes though the

Emma Schermer Tamir

Co-Founder and Chief Creative of Marketing by Emma

Emma Schermer Tamir transforms her insatiable curiosity into conversion-spiking copy. As co-founder of Marketing by Emma, she's helped over 650 businesses from around the world boost their sales and build their brands through authentic, compelling copy. Excite your dream clients and turn your websites, Amazon listings, and more into effective sales machines with the Emmazon team.

Adding and optimizing products is critical to any ecommerce business, especially in Amazon FBA.

Nate Ginsburg

Founder at SellerPlex, Partner at AMZ Pathfinder, Partner at SellerFlows

Nate built up his FBA business and sold for $1million in 2017. Since selling his business, Nate now offers services with his team to support other AMZ Sellers at SellerPlex. And has also become a partner in a growing array of ecommerce service businesses including PPC management business AZMPathfinder.

Nate is passionate about helping other entrepreneurs grow better teams and businesses. He also loves to practice yoga! Learn more about

Marc Roca

President, Alpha Rock Capital

Marc is an entrepreneur with 10 years of experience in online retail of collectibles and luxury goods. It was from these endeavors that he realized the ability of the internet to capture a market for traditionally low-demand niche goods and its potential for scalability. In 2017, he and his childhood friend Vedast decided to establish Alpha Rock Capital (ARC) which focuses on acquiring and professionalizing small to medium sized

Nathan Resnick

CEO at Sourcify

Nathan Resnick, a young entrepreneur, writer, and traveler, who has brought dozens of products to market, been a part of a lot of Kickstarter projects, write for a few different media outlets, and used to live in China. Is the CEO of Sourcify a platform that makes manufacturing easy.

Mikkel Thorup

Podcast Host at

A podcast host at, Mikkel Thorup is an Investor, Entrepreneur and has spent nearly 20 years travelling around the world visiting more than 100 countries including Colombia, North Korea, Zimbabwe and Iran.

His goal now is to help Expats generate additional streams of income, eliminate tax bill, and take advantage of offshore structures so they can travel the world freely and never have to worry about money again.

Andy Lee

Founder of eComm Universe | FBAulous Training Pte Ltd

Andy’s e-Commerce journey was distinguished by his ability to take it very serious in his own sales skills since young. He achieved brief fame as the youngest to hold the Singapore Flag at the Million Dollar Round Table in the United States when he was a Financial Advisor for an International Insurance Company. To this day, he insists he was trying to prove that age doesn’t matter

Rolands Petrevics

7 Figure Amazon Seller, Helium 10 Elite Member

Originally from Latvia, he moved to Taiwan in 2004 and since then involved in numerous B2B related online businesses - all of them related to industrial electronics and telecom & networking equipment.

By the end of 2016, he became an Amazon seller, proudly having one failed product--compression socks. Should he have stayed in a place familiar to him--electronics, he would have skipped having over 10 successful ones. In 2018, he

Paulina Masson

Founder of Shopkeeper (formerly AMZPing)

Paulina is a software developer and a serial entrepreneur. 2 years of selling on Amazon and 2 years of running a profit dashboard for Amazon sellers gave her an in-depth understanding of what makes a business profitable.

Paulina’s talks are always full of actionable tips, walkthroughs with screenshots and step by step instructions. She believes that most people enjoy clear visual action items, with useful takeaways they can immediately apply

Wilson Blues

Founder, Banana Works

With over 10 years of export B2C e-commerce experience from China, Wilson Blues is a veteran at the game.

Learning how to build an international e-commerce business from inside Mainland China, Wilson has a unique perspective as a Chinese business owner going global while also understanding the Western mindset and business tactics.
Meet Wilson At Cross Border Summit 2023

Jana Krekic

Founder of YLT Translations

With 9 years of experience working in the online language industry, Jana has done everything from foreign language business training to multi-language E-commerce. Having trained translators to cross-over and work and think as marketers, she is now enjoying developing that area to its potential as YLT. Jana has over 4 years of experience working with various 7 and 8-figure sellers.
Meet Jana at the Cross Border Summit 2019 in Guangzhou,

Ricardo Li

Founder & CEO Popeye Incubation

Former Director of eBay Shenzhen. He has abundant international e-commerce experience and is a renowned expert in the cross-border e-commerce industry in China. He has experience selling "both ways" both into China and abroad via a wide range of e-commerce platforms.

Kara Atchison

Owner, LoneStar Technology

Kara is an ex-Space Shuttle engineer who worked in the defense industry for many years before transitioning to the commercial world. At Texas Instruments, she supported clients in Asia with their software development and product design. Then, she transitioned to the calculator supply chain team to supervise development, testing and production at supplier factories in China.

In 2014, she formed Lone Star Technology in Taipei to assist companies of all

John Cavendish

Founder of Seller Candy

John Cavendish is a 7-Figure Amazon seller in both the USA and Europe, and Co-Founder of Seller Candy. John's vast experience owning and overseeing millions in sales on Amazon via his own brands, and his deep understanding of the Amazon Seller experience, led to developing the concept of Seller Candy. Providing the expert Virtual Assistant experience, delivered as a service.


Michelle Zhou

Managing Director of Wanb Express

▪10 years of experience in cross-border e-commerce and cross-border logistics companies
▪ Has worked for a well-known overseas consulting management company and purchasing director for the world's largest recycling project for used vehicles
▪ From consulting management, supply chain management, overseas purchasing, e-commerce operations’ career, Michelle accumulated a wealth of related experience, successfully founded cross-border e-commerce logistics solutions company - WanbExpress International Logistics
▪ Received overseas government support scholarships to study abroad

Zack Franklin

CEO of AMZ Kung Fu

Zack has ran two multi-million dollar companies in the last year and has spoken across China about Marketing, Amazon, and Sales. He currently is the Founder and CEO of AMZ Kung Fu which is a marketing agency aimed to help Chinese sellers in Shenzhen increase their sales and take their business to the next level.

Meet Zack At Cross Border Summit 2023

Clint Lazenby

Founder, Legacy Retail Solutions

Founder of Legacy Retail Solutions, a boutique consulting firm, designed to help companies succeed in their global retail ambitions in both ecommerce and brick & mortar. Legacy supports clients with key retailers like Walmart, Target, Costco and Amazon around the world.

Mr. Lazenby has over twenty years of experience working in large organizations developing business with strategic accounts domestically and internationally. He is recognized for bringing creative solutions to complex

Patrick Zhang

Founder StarMerx

Top Seller of Amazon, eBay, Aliexpress, Wish, Walmart, Lazada, Shopee,etc.
Ph.D.of Computer Science, University of Massachusetts, USA.
3-year in Microsoft USA and 1-year in Amazon-USA as software engineer and data mining engineer.
In 2013, he returned to China to start a e-commerce company, now StarMerx has a monthly sales of more than 10 million dollars. By the end of 2016, the company got financing of RMB45 million.

Meet Patrick At Cross Border Summit

William Lee

Maas Media Group | President, North America and Asia

William Lee shares knowledge and insights on how to use media buying to grow sales and get out of the walled garden!

He will be presenting at the Cross Border Summit 2019 on Leveraging Media Buys and Amazon DSP.

Daniel Fernandez

Founder AMZclever

Daniel runs an Amazon marketing agency that specialized in PPC.

An entrepreneur and expert in cross-border ecommerce, copyright, and marketing. Daniel has a wide-ranged skill-set that is built on the foundation of getting products into the hands of the end-user.

As an extensive traveler, for both business and pleasure, Daniel has a global perspective and with his well-traveled knowledge understands the ins and outs of supply-chain logistics, international trade, and going

Anthony Cofrancesco

Co-Founder, Director of Sales | Virtuous Graphics

Anthony Cofrancesco is a former Operations Manager at Amazon who quit his job in 2018 to relocate full-time to Manila, Philippines to help scale Virtuous Graphics.
Anthony is responsible for growing the company from 8 to more than 30 full-time creatives in under 8 months while also doubling revenue. Anthony is an expert in business development and client relations and has spoken on numerous occasions within the Amazon community including

Davide Nicolucci

Founder & Director Growth Hack Consulting HK

Davide Nicolucci is a professional Digital Marketer and Growth Hacker since 2010. His international career covers various projects with multi-million dollar ecommerce companies in Europe, North America and Asia.

In 2017, after working for 2 years with top Amazon sellers based in China, he opened the first Marketing Agency for Amazon Sellers in Hong Kong: Growth Hack Consulting HK LTD whose clients are 6

Gerard Nieuwenhuis

Founder, Betafresh

Gerard is an entrepreneur with 10 years experience in supply chain management, cross-border ecommerce and distributed teams.

He gained a global perspective through his extensive travels and has a deep understanding of the ins and outs of international trade, supply chain logistics and location independent teams.

Nowadays his company runs multiple B2C brands and offers supply chain solutions to retailers, ecommerce and subscription box companies globally.

Ino Topalović

CEO & Founder at Importano Sourcing Group

Ino started his career at a customs broker’s office back in 2002 in Europe after which he was involved through the years in different companies focused on manufacturing, logistics, sales and international sourcing. Since 2013 his heart lead him to move to China where he lives since with his wife.

His China career started in a major US Quality Assurance firm and his long-term experience there lead him to start


Cross Border Summit Mentioned in Forbes!

“Cross Border Summit: Held in Shenzhen, China, on [20-21 April, 2018], this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend

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