Speaker Spotlight: Paulina Masson

Paulina is a software developer, internet marketer and a serial entrepreneur. She is a long-time Amazon seller and has been running a profit dashboard for Amazon sellers that gave her an in-depth understanding of what makes a business profitable.

She is the founder of Shopkeeper (formerly AMZPing) – a business dashboard for Amazon sellers. Paulina first created this app for personal use, but it quickly became apparent that it could be very useful to other sellers, so she opened it up to the public.

Paulina’s talks are always full of actionable tips, walkthroughs with screenshots and step by step instructions. She believes that most

people enjoy clear visual action items, with useful takeaways they can immediately apply to their business. Her favourite topics are cost optimization and pricing strategies.

This is exactly what she will be indulging us on in the Fourth Annual Cross Border Summit on October 22 - 23, 2019 at Guangzhou, China. Paulina will be speaking about Pricing Psychology and the different pricing strategies that can help you take your business to profitable heights. Learn about the psychology behind the 99 cents in prices and the use of even or odd numbers.

Who says you can’t blend science and business? Well, Paulina proves that they can and she is inviting you to the summit so she can share more of her thoughts to the global community of entrepreneurs: